Tag: Marketing

When consumers shop around before buying a good or service, many factors can play a role in their final decision, ...

Social-media companies are finally asking users to pay up. It isn’t personal—it’s strictly business. As of last month, the option to ...

Booking a business trip today isn’t as simple as clicking “Buy” on your go-to airline and heading for the airport ...

Homeowners and businesses across the country have seen their gas bills go wild—and the turbulence isn’t going to calm down ...

Americans are encountering more problems with companies’ products and services than ever before, and a higher proportion of them are ...

From car dealerships to political-action committees, organizations big and small are striking endorsement deals with college athletes—known as name, image, ...

Two former executives of Facebook parent Meta Platforms Inc. are seeking to solve one of the social-media industry’s biggest challenges ...

WPP PLC is the latest major advertising holding company to say it expects continued growth in 2023 as clients keep ...

The world’s two biggest shipping lines said they would end their vessel-sharing partnership in 2025, a move that would shuffle ...

An important truism about marketing is that to be effective, the marketer’s message needs to connect with the audience it ...