CFO  News Hubb
Advertisement
  • Home
  • CFO News
  • Financial Advisor
  • Financial Planning
  • Markets News
  • Economics
  • Contact
No Result
View All Result
  • Home
  • CFO News
  • Financial Advisor
  • Financial Planning
  • Markets News
  • Economics
  • Contact
No Result
View All Result
CFO  News Hubb
No Result
View All Result
Home CFO News

Former Facebook Execs Launch Startup, Adding to Efforts to Improve Ad Measurement

by admin
March 1, 2023
in CFO News



Two former executives of Facebook parent Meta Platforms Inc. are seeking to solve one of the social-media industry’s biggest challenges in recent years: allowing marketers to measure the effectiveness of their ads while maintaining user privacy. 

Graham Mudd and Brad Smallwood each spent more than a decade building Meta’s advertising system, which allowed the company to offer granular data about how ad campaigns worked with individual users, often by tracking their web and mobile activity. Apple Inc.

took steps in 2021 to allow users to limit most tracking, making it far more difficult to gauge the success of online advertising and upending the way social-media companies made money.

What’s News

What’s News



Source link

Previous Post

How to Make the Most Out of Your Trade Show Visit

Next Post

2:00PM Water Cooler 3/1/2023 | naked capitalism

TRENDING

Stocks making the biggest moves midday: SPLK, FOXA, AVGO, CSCO
Markets News

Stocks making the biggest moves midday: SPLK, FOXA, AVGO, CSCO

September 22, 2023
Economics

Beware of Mistaking Artifacts for Economic Realities

September 22, 2023
Economics

New data show that access to paid sick days remains vastly unequal: Amid federal inaction, 61% of low-wage workers are without paid sick days

September 22, 2023
Economics

2:00PM Water Cooler 9/21/2023 | naked capitalism

September 22, 2023
Financial Advisor

Kitces & Carl Ep 121: Can You Just Do Good Work And Get Noticed As An Advisor Or Do You Have To Self-Promote?

September 22, 2023

©  CFO News Hubb All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • CFO News
  • Financial Advisor
  • Financial Planning
  • Markets News
  • Economics
  • Contact

Newsletter Sign Up

No Result
View All Result
  • Home
  • CFO News
  • Financial Advisor
  • Financial Planning
  • Markets News
  • Economics
  • Contact

© 2022 CFO News Hubb All rights reserved.